BOD was founded when Morgan Simonds, a fashion-obsessed mom of two noticed that her other mom friends didn’t share her nightly pastime of scouring the internet for the latest pieces at the best prices, yet still wanted to look like they had. In an attempt to let these momma’s in on her secrets, Morgan founded Better Off Dressed because, really, naked isn’t an option. And for that matter, neither are sweats.
Morgan, a former New York fashion reporter for The Daily Front Row and Us Weekly, brings years of fashion insider experience and internet stalking to help clients to perfect their personal style by creating looks and expanding their wardrobes. Morgan’s East Coast roots underscore her clean, classic aesthetic, while Los Angeles, her home of eleven years, influences her look daily.
“In today’s world with so many online and brick and mortar retailers out there, fashion is a fast moving target which can be overwhelming to navigate while balancing all of life’s other responsibilities. I like to see myself as a road map for clients to help guide them towards their personal style goals without feeling inundated by all that is out there.”